Cru Capital LLC provides consultative services to real estate professionals. With 10 years of experience on the leading-edge of the private money lending industry, Founder Whit McCarthy is primed to take your business to the next level.

WHAT WE DO

Investor Services

Organize your real estate investment business to ensure that it is built to scale. We will review your equity & debt sources to ensure that you are operating efficiently and maximizing your profits. Services include but are not limited to:

  • Business plan development

  • Lender partnerships

  • Financial documentation preparation

  • Sourcing & onboarding of third-party services

  • Portfolio organization

  • Cash-flow analysis

  • Brand positioning

  • Marketing support

Lender Services

Cru Capital can help you scale your lending business. Whether it’s expanding your suite of products, onboarding new lender partnerships or looking for good 3rd party software services, we can help. Services include but are not limited to:

  • Business development strategy & planning

  • Product & channel development

  • Risk mitigation & management

  • Sales training & sales team development

  • Leadership coaching & training

  • Brand positioning

  • Marketing support

  • Technology development

Give us a shout

Email: whit@crucompanies.com
Phone: (203) 856-2184